Smart Digital Guide from Registria Unveiled
Brands can give their consumers across the globe excellent product ownership experiences through the use of Concierge.
DENVER, March 21, 2023 (Preasiest.com) – Registria, a company that specializes in product ownership experiences, is proud to present their new product, Concierge. This digital guide is designed to provide brands the opportunity to provide their customers with the best experiences possible for the duration of the products’ ownership. This is made possible through Registria’s Ownership Experience Management (OXM) platform and a Rules Engine that is exclusively designed for this purpose. As a result, brands can expect to observe higher customer lifetime value, satisfaction, loyalty and efficiency as well as lower operational costs.
Connecting Brands to Their Product Owners is Achieved Through a Smart Digital Guide
Providing individualized, timely and pertinent experiences to consumers after they purchase a product has been a daunting and expensive endeavor for brands to pull off on a large scale. Concierge provides a remedy to this challenge by linking up the physical product experience with a digital, personalized branded interaction for every stage of ownership – from the initial purchase to when the owner is looking for their next product.
With more than a decade of experience in aiding businesses to identify and link with their customers, VP of Product, Registria, Andrea Gioia declares, “We made Concierge with the goal of fulfilling the needs of both the owners and the brands. We structured it to be user-friendly and easy to use for customers and offer brands configurable paths depending on their desired results. We are enthusiastic about the smart OXM Platform that facilitates Concierge and provides owners with tailored, appropriate journeys during the product’s life cycle. Our focus is to surpass owner expectations, thus leading to a positive image for our clients.”
Using a product identifier, like PhotoregisterSM or a contextual QR code, consumers can access Concierge on their mobile device. This can be found on the product, product packaging, or in digital resources made available to them. When they scan the code, they are able to receive web-enabled, journey guidance from the brand tailored to their attributes, which creates personalized and contextualized interactions.
A variety of ownership paths are available through Concierge, from viewing product and warranty data and registering products to taking advantage of accessory offers, accessing product resources such as handbooks, filing for a warranty claim, writing reviews and more. The OXM Platform and Rules Engine utilize the code scanned repeatedly during the period of ownership to continuously recognize the owner, their products and any prior engagements. This embedded intelligence enables every journey to be tailored to the specific owner, leading to greater, ongoing interaction and mutual value through the entire ownership life cycle.
Brands and Customers can both benefit from shared value.
Collin Cohen, CEO of Registria, expresses that their partnerships with various durable goods brands have provided them with insights into the connection between a company’s experiences and its financial results. According to him, their clients have seen substantial improvements in customer lifetime value, along with reductions in printing costs and service calls. He believes that the release of Concierge is timely, as customers are now judging a brand’s success on the experience they provide, and brands look to win more market share and minimize operating costs in the face of current economic challenges.
Using Concierge, product owners have access to:
- Experiences tailored to the individual
- Prompt and more gratifying satisfaction
- Interactions that stand out
- Ongoing benefit direct from the brand
Rather than relying on the same traditional methods, many businesses have started to embrace new and innovative approaches to their operations. This shift has enabled companies to become more efficient and cost-effective. Through the implementation of new strategies, such as automation and technology, businesses can increase their productivity and profitability.
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Brands are cognizant of the fact that:
- Identifying more customers
- Enhancing customer engagement and devotion
- Raising Customer Lifetime Value
- Minimizing operating expenditures
- Improving operating efficiency
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To learn more about Concierge, click on this link.
Information Regarding Registria
Registria is a company that provides a variety of services to its clients. These offerings encompass the creation of customized solutions to help manage customer experiences, product registrations, and loyalty programs. The company also offers insight and analytics to further enhance the customer experience. In addition, Registria’s platform enables users to register products and gain access to important product information.
We are committed to offering extraordinary product ownership experiences. Registria uses data and intelligent technology to give personalized, relevant experiences to product owners over the full ownership lifecycle. This provides owners with the information, care and support they need, while also allowing brands to create more loyal, profitable customers at a lower cost and greater efficiency. Over 140 leading brands rely on Registria’s Ownership Experience Management (OXM) Platform and services to deliver product ownership experiences to their customers worldwide.
According to Registria, customers who are not satisfied with their purchase can receive assistance in returning their item. They are provided with a Return Merchandise Authorization (RMA) number for the purpose of tracking the return. This number can be used to track the progress of the return or exchange.
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